brand
DOPE
Grooming Spot
The brief
Every barbershop reaches for the same three symbols: scissors, a moustache, a striped pole. This one had to not look like the rest of the neighbourhood.
The solution
The blade came to me one night sitting at Andreas's place — he owns the shop, we are friends, and the project started there rather than from a brief. The mark stayed a razor blade with nothing decorating it, heavy type beside it, so it reads on a lit sign at night and printed on a shirt.
