brand
Coffou
Espresso Room
The brief
An espresso room opening in a village of about two thousand people. Everyone who walks in already knows everyone else, so the name had to carry the whole thing on its own — there is no second chance to explain it.
The solution
I set the name in fat rounded letters stacked three high and dropped a cup into the middle of it, so the mark reads as a word and as a drink at the same time. Deep green and cream for the cups and the sign, purple for what people wear out of the shop — the quiet half stays in the room, the loud half walks around the village.
