brand
Toutoudakis
Car Paint
The brief
A body shop moving to a new space. The sign going up over the new door is the first thing anyone will see of it, and it has to work from a car going past.
The solution
The gun fires and what comes out of it is the car: one ribbon of colour running from the nozzle to the tail. That says what the shop does with no line of explanation underneath it. Everything else stays black and italic, so the colour has somewhere to land.
